Elevate 2020
Elevate 2020

2020 Summit Agenda

*All times below are listed in CT.

Wednesday, October 14th

9:00 am – 5:00 pm
(Lunch from 1:00 pm – 2:00 pm):

How to Use Facebook and Google Ads to Grow Your Practice and Profits Faster with Ellen Jantsch

In this workshop, Ellen will share how she has grown Tuff 3x faster with Facebook and Google Ads as their two core services.
We’ll focus on three areas:

  • How to sell Facebook and Google services to clients
  • How to build and execute Facebook and Google accounts and campaigns
  • How to manage client expectations for Facebook and Google Ad service
  • Oh, and she’ll share our set of processes, templates and checklists to get you up and running faster
Ellen Jantsch

Ellen Jantsch

5:00 pm – 6:00 pm

Virtual welcome party and happy hour

Thursday, October 15th

9:00 am – 9:45 am

Keynote “The Practice” with Seth Godin

It turns out that we’ve misunderstood creativity for a very long time, and that it’s not reserved for a few, and it’s not something to wish for or to be afraid of. It’s ours, whenever we’re ready for it.

Seth Godin

Seth Godin

9:45 am – 10:30 am

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life with Laura Gassner Otting

When we don’t define success in our own terms, finding our purpose and carving our own path becomes impossible. So how do we break the cycle so that we can live our best lives?

Laura Gassner Otting

Laura Gassner Otting

10:30 am – 10:45 am

Break

10:45 am – 11:30 am

The Certified Marketing Manager Coaching Program with John Jantsch and Sara Nay

John Jantsch

John Jantsch

Sara Nay

Sara Nay

11:30 am – 12:15 pm

Breakout #1

  • Session 1:How I Run My Group Coaching Program with Eman Bu-Rashid

    • The presentation will include how to recruit students, onboarding process, establishing expectations, how to run meetings, how to keep them engaged, monitoring progress, community building and post-program communication.
  • Session 2: Mapping the Prospect Journey with Debbie Howard
    • This session will focus on personalizing the prospect journey by combining content strategy and marketing automation. We will show examples of how to build a prospect journey map and review how to use this approach to attract and renew retainer clients for years.
  • Stealth Selling – 4 Stunningly Simple Language Strategies that close large retainers and melt Resistance with Carl Utter
    • In this program Carl teaches 4 critical strategies that trigger business owners to buy based on personality types. When you can identify and adapt how you frame your offer to match the psychology of your business owner, your proposals will close like a hot knife through butter.
Eman Bu-Rashid

Eman Bu-Rashid

Debbie Howard

Debbie Howard

Carl Utter

Carl Utter

12:15 pm – 1:15 pm

Lunch Break with optional “lunch tables”

1:15 pm – 2:00 pm

How to Give the Best Performance of Your Life, On Stage and Screen with Michael Port

A speech has the power to change the world and the people in it…including the speaker.  Michael Port will teach you how to steal the show. 

Michael Port

Michael Port

2:00 pm – 2:45 pm

Ask Me Anything About SEO – Live Q&A Session with Joost de Valk

Joost founded Yoast in 2010, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training.  This will be your opportunity to ask Joost anything related to SEO.

Joost de Valk

Joost de Valk

2:45 pm – 3:30 pm

Time Management starts with Task Management with Annie LaCroix

This presentation is a light-hearted but actionable approach to managing our to-do list in a way that creates focus.  Annie will focus on identifying and segmenting tasks according to complexity, how to delegate or eliminate tasks that distract from essential work, and how to prioritize tasks and schedule accurately according to significance. 

Annie LaCroix

Annie LaCroix

3:30 pm – 3:45 pm

Break

3:45 pm – 4:30 pm

Breakout #2

  • Session 1: What’s Your Business Model? with Chris MacLeod
    • Today, the business landscape is even more dynamic and challenging than ever. The very nature of work is changing before our eyes, and keeping pace with everything requires innovative thinking and a willingness to disrupt the status quo.  Is your business model ready for the changes we’re seeing and, what will it look like in two, five or even ten years? In the session, we’ll discuss what a business model REALLY is and why it’s essential that you understand it.
  • Session 2: Using the Value Proposition Canvas to Create Benefit Driven Marketing Messages with Jasmine Holmes
    • Do you struggle with creating benefit-driven marketing messages from ideal client profiles in your strategy work? I did too! In this workshop, I’ll show you how to use the Value Proposition Canvas to bridge the gap between ideal clients and marketing messaging.
  • Session 3: Help Your Champions Build Bulletproof Business Cases with Apoorv Dwivedi
    • If you or your clients sell to mid-sized businesses or larger enterprises you’ll know that they often require an internal business case to gather support for a new project or initiative. In this presentation, you will learn what a business case is, what the key sections are, and what makes for a great business case. Lastly, you’ll learn how you can ensure that your content strategy aligns with developing successful business cases.
Chris MacLeod

Chris MacLeod

Jasmine Holmes

Jasmine Holmes

Apoorv Dwivedi

Apoorv Dwivedi

4:30 pm – 5:00 pm

Happy Hour and “Ah has”

Friday, October 16th

9:00 am – 9:45 am

Fix This Next with Mike Michalowicz

The biggest problem entrepreneurs have is that they don’t know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Fortunately, Mike has a simple system to help you eradicate these frustrations and get your business moving forward, fast

Mike Michalowicz

Mike Michalowicz

9:45 am – 10:30 am

Fix This Next Workshop with Mike Michalowicz

10:30 am – 10:45 am

Break

10:45 am – 11:30 am

Breakout #3

  • Session 1: “Fill-in-the-blanks” homepage content with Strategy First and Storybrand with Thomas Hess
    • Learn how to quickly create powerful homepage content based on Strategy First and Storybrand.
  • Session 2: How to Plan and Launch a Webinar that Sells with Myrna Schommer
    • Webinars are extremely powerful for generating leads, building brand awareness, and selling. In this breakout session, you’ll learn how to plan, build and launch a successful webinar sales funnel (for yourself or your clients).
  • Session 3: How to Work with Copywriters to Create Content that Gets Results with Kevin Jordan
    • Inbound marketing requires great content, but producing great content consistently can be challenging. In my breakout session, I will teach you how to hire good writers and where to find them (and where not to find them), how to create a good writer’s brief, and how to become your writer’s favorite client so that your clients get great content every time.
Thomas Hess

Thomas Hess

Myrna Schommer

Myrna Schommer

Kevin Jordan

Kevin Jordan

11:30 am – 12:15 pm

Customers as Members with John Jantsch

What if you could come to think about your customer or clients or patients or whatever you call them – as members?  In a stable membership relationship, your goal is to help every member get the transformation they are seeking. So, naturally, you would care more about them getting a result than you getting a transaction.  In this session, John will reveal the five stages of membership thinking. (a key component of his next book – The Ultimate Marketing Engine.)

John Jantsch

John Jantsch

12:15 pm – 1:15 pm

The Most Human Company Wins with Mark Schaefer

Mark Schaefer will take us on a discovery of surprising consumer realities.  Weaving research with entertaining stories, Mark will show how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.

Mark Schaefer

Mark Schaefer

1:15 pm – 2:00 pm

Lunch Break with optional “lunch tables”

2:00 pm – 2:45 pm

How to Maximize Your Fees and Revenue Growth with Michael Zipursky

The fastest way to grow your business is to increase your prices.  This is hands down the most direct and effective way to grow your revenue.  To increase your prices, your focus must be on providing more value.  

Michael Zipursky

Michael Zipursky

2:45 pm – 3:00 pm

Break

3:00 pm – 4:00 pm

Targeted Advertising: Using Data to Find Your Audience with Ann Kraus

The right audience for your advertiser is out there, and they are leaving clues to indicate what they want.  A visit to a website, the reading of an article, a visit to a physical location… all of these things show intent to purchase and can help your advertiser determine who to target with their advertising.

Ann Kraus

Ann Kraus

4:00 pm – 4:30 pm

Closing with John Jantsch

John Jantsch

John Jantsch

4:30 pm – 5:00 pm

Happy Hour and “Ah has”

Saturday, October 17th

9:00 am – 12:30 am

Summit Workshops

You will have the option to attend one of the following workshop sessions:

  • Session 1: Marketing Hourglass with John Jantsch
  • Session 2: Lead Generation and Funnels with Antonio Guerrero
  • Session 3: Reporting and Metrics with Justin Sturges
  • Session 4: Account Manager Model with Tom Shipley
John Jantsch

John Jantsch

Antonio Guerrero

Antonio Guerrero

Justin Sturges

Justin Sturges

Tom Shipley

Tom Shipley