Elevate 2020
Elevate 2020

2021 Summit Agenda

*All times shown in CT.

Pre-Conference
Thursday, Oct. 14th

9:00 am

4:00 pm

(lunch from 1:00 pm – 2:00 pm):

Fuel Your Referrals Workshop with John Jantsch

In this day long workshop John will unpack an entire system of referral generation strategies and tactics aimed at helping you build your referral pipeline while also providing you with additional tools and training you can take to your clients and partners to add even more value to every engagement.
 
Participants will become “Certified Referral Consultants” and be licensed to teach and sell a new Duct Tape brand program called the Referral Mastermind System.
 
The following is the day’s packed agenda:
  • The framework of referral generation – the psychology and realities of getting ready for referrals
  • Referral offers for every client – a study of creative ways to build compelling offers along with the promotional calendar to make them happen
  • Creating referral champions – ways to offer a much higher level of access to those who already demonstrate the desire to refer
  • Impacting your client’s entire ecosystem – a unique way to create more value for your clients while accidentally generating more referrals.
  • Your strategic partner network – yes, you’ve heard me talk about this for years, and there’s a reason!
  • Building your own expert networking club – Forget BNI and Chamber mixers, create your own networking club
  • Referral Mastermind System – finally, learn a system for building mastermind groups around the topic of referral generation
John Jantsch

John Jantsch

Thursday, October 21st

9:00 am

9:15 am

Welcome to Fuel Your Community with John Jantsch

John Jantsch

John Jantsch

9:15 am

10:00 am

Exactly What To Say To Navigate Change with Phil Jones

With the wealth of disruption across countless industries, it is imperative that organizations and individuals quickly adapt to these changes. Navigating change requires you to inspire and empower people to see things differently, act in different ways and create different results.

Creating the positive change you are looking for is directly correlated to the quantity of quality conversations you have with your key people and this session is the perfect catalyst to create EXACTLY that.

Watch Phil reframe everyone’s perspective on their current situation, deliver the skills they need to have important conversations, with the influence required to be the change you are looking for. When you change your WORDS, you can change your WORLD.

Phil Jones

Phil Jones

10:00 am

10:30 am

Q&A Session on A.I. and Social Media with Kate Bradley Chernis

Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I. This Question and Answer session will cover how consultants can be using A.I. now for themselves and clients.

Kate Bradley Chernis

Kate Bradley Chernis

10:30 am

10:45 am

Break

10:45 am

11:30 am

Lead Generation Consultant Panel facilitated by Shawn O’Hara.

  • Antonio Guerrero – Master Consultant, Owner of Systematic Business Marketing and leader of the Lead Generation Deep Dive
  • Shawn O’Hara – Owner of Radar Hill Website and Design Marketing
  • Jen Kelly – Owner of New Initiatives Marketing

 

Antonio Guerrero

Antonio Guerrero

Shawn O'Hara

Shawn O'Hara

Jen Kelly

Jen Kelly

11:30 am

12:15 pm

Google Tag Manager: The 10 Tags You Should Add to Every Client’s Website with Jeff Sauer 

Join Jeff Sauer from Digital Mantis as he opens up the world of Google Tag Manager and gives you the practical tags you’ll need to use most.

Jeff Sauer

Jeff Sauer

12:15 pm

1:15 pm

Lunch with 30 minute Pit Stop Networking opportunity facilitated by Tricia Keels – You Are Here

Tricia Keels

Tricia Keels

1:15 pm

2:00 pm

Set Your Sales on Fire: Top #Samsales Hacks and Q&A with Sam McKenna 

Sam will share a ton of tips from the sale side that you as marketers can put into action that very day. Before she opened her own company she spent 15 years in enterprise sales including leading the Linkedin sales navigator for net new enterprise sales. She has scaled to 15 employees and 90 clients in 2 years using the tactics she will share with you at this session.

Listen to Sam McKenna’s Welcome Video here.

Sam McKenna

Sam McKenna

2:00 pm

2:30 pm

Rethinking the Customer Journey with John Jantsch

Growing a business today isn’t as much about creating demand funnels as it is about organizing behavior into the perfect customer journey. And as marketers, we should never stop thinking about how to do it better. In this session, John will cover an innovative framework for blending Marketing, Sales and Service efforts to create the path that attracts and retains ideal customers and clients.

With John you’ll rethink:

– The 7 stages of the Marketing Hourglass
– How to use the journey to select ideal customers
– How to create a journey that allows you to charge far more than competitors

 

John Jantsch

John Jantsch

2:30 pm

3:15 pm

Creating a Killer Hourglass Breakout Session

Choose which Hourglass you use the most for your client base and join the breakout session to brainstorm and share tactics for every stage of that hourglass. These sample Hourglasses will be available for you to use as the starting point for all your clients.

 

– B2B National – John Jantsch
– B2C Local – Sara Nay 
– B2B Local – Tricia Keels

 

John Jantsch

John Jantsch

Sara Nay

Sara Nay

Tricia Keels

Tricia Keels

3:15 pm

3:30 pm

Break

3:30 pm

4:30 pm

Create time, reduce errors and scale your profits with proven business systems with Dave Jenyns at SYSTEMology®

Most consultants have horrible business systems and typically client’s systems are no better! Sadly, these poor performing systems are costing you more than you realize. But it doesn’t have to be this way…

In this session you’ll discover: 

  • 11 systems every business owner needs
  • Why business owners are the worst people to document processes
  • How simple systems can stop scope creep & get stubborn clients moving

Listen to Dave Jenyns’ Welcome Video Here.

Dave Jenyns

Dave Jenyns

Friday, October 22nd

9:00 am

10:30 am

How a Fishing Trip Taught Me to Recruit Better People workshop with Ryan Englin

Recruiting good people is hard and there has to be an easier way. During a weekend fishing trip, my eyes were opened to a better way of recruiting good employees. Today, I share the five things I learned so that I can help entrepreneurs hire better people… faster!

Hear from Ryan Englin here.

Ryan Englin

Ryan Englin

10:30 am

10:45 am

Break

10:45 am

11:15 pm

Giving Your Clients Clarity, Confidence, and Control of Their Marketing

In this session, Sara Nay will give you an inside look at how Duct Tape Marketing manages clients through Monday.com and Agency Analytics to keep long-term, happy, and growth-focused retainer clients.

Sara Nay

Sara Nay

11:15 pm

11:30 pm

Pit Stop Networking Activity

11:30 pm

12:00 pm

How Messaging Will Change the Lives and Work of Marketers with Jon Hall from Switchbird

Learn the opportunity of messaging including, What’s App, Texting, Facebook Messaging and now GMB Messaging to reach deeper into the marketing and sales funnels of your clients.

Hear from Jon Hall here. (He made his video before we went virtual.)

Jon Hall

Jon Hall

12:00 pm

1:00 pm

Lunch and Sponsorship Booths from Termageddon, Inbound Back Office and ActiveCampaign.

1:00 pm

1:30 pm

The Problems with Problems with Tim Washer

A comedic and relatable look into problems.

Tim Washer

Tim Washer

1:30 pm

2:15 pm

Breakout Session

Session 1 – Secrets to Successfully Selling Websites with Jasmine Holmes

No matter what your business, a website should be the center of the brand and marketing strategy making them easy to sell. But they’re also complicated and hard to package and price profitably. In this session, Jasmine Holmes will share her expertise in packaging and selling websites without losing your shirt!

Session 2 – Jeff Stec – Getting started with Active Campaign with Jeff Stec

Are you getting the most out of ActiveCampaign for yourself and your clients? Do you wonder how to decide what lists you should have, how to effectively tag and segment contacts, or what automations are all about? Is ActiveCampaign the “best” CRM you can use? What can you do with site tracking or lead scoring? How can you integrate ActiveCampaign into your marketing stack?  Should you become an ActiveCampaign Reseller or Certified Consultant?

These are just a few of the questions that will be briefly touched on in this breakout. Come join DTMCN member and ActiveCampaign Certified Consultant Jeff Stec to hear more and bring questions of your own.

Session 3 – Incorporate storytelling into marketing packages with Patricia Rivera

This breakout will dive into why it’s important to incorporate storytelling into a variety of tactics, even for your B2B clients. We’ll talk about:

  • How to use storytelling to sell packages
  • Which storytelling techniques are most effective for different tactics
  • How to encourage and help set up a culture of storytelling at any organization
  • When to use listening posts that help gauge the needs and wants of target audiences
Jasmine Holmes

Jasmine Holmes

Jeff Stec

Jeff Stec

Patricia Rivera

Patricia Rivera

2:15 pm

3:00 pm

3 Drawbridges – How to Cross Your Customer’s Moat of Attention
 

These tests are called the “Three Drawbridges of Content Success.” Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets.

This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan!

We will:

  • Learn how the pandemic changed B2B and B2C customer expectations and desires
  • Discover why content and communications success isn’t found inside a technology platform
  • Understand how “radical relevance” offers the key to customer hearts and minds
  • Learn about the 3 Drawbridges of radical relevancy that will increase sales
  • Be entertained and inspired by customized (and often hilarious) examples and case studies
Jay Baer

Jay Baer

3:00 pm

3:15 pm

Break

3:15 pm

4:00 pm

Master Acknowledgement and Toasts – To Community!

We’ll end the day with our Master Consultant awards and a Networking activity to toast how Community has helped us navigate individual and business growth.

Saturday, October 23rd

9:00 am

9:45 am

Get Different with Mike Michalowicz!

Join us to hear bestselling author of Profit First, Clockwork, Fix This Next and now his new book Get Different, a practical and proven guide to standing out in a crowded market.

Many business owners know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.

Based on his new book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. His method lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

 

  1. Does it differentiate?
  2. Does it attract?
  3. Does it direct?

 

Mike Michalowicz

Mike Michalowicz

9:45 pm

10:00 pm

 Q&A with Mike

10:00 pm

10:15 pm

Closing remarks with John Jantsch

Sign Up Today!

We look forward to Fueling Our Community at this year’s Summit. If you haven’t signed up already, just click through here by October 1!