by Sara Nay | Aug 27, 2019 | Marketing Packages
Time to celebrate – you are ready to onboard a Strategy First Client! Here are the steps we recommend taking as part of the onboarding process. Feel free to take these and make them your own as part of your onboarding a new client process: Onboarding Steps...
by Sara Nay | Aug 27, 2019 | Marketing Packages
In a Strategy First Engagement, we typically recommend suggesting the creation of 1-2 Hub Pages as part of the editorial calendar and growth recommendations. But what is a Hub Page you might ask? What is a Hub Page? It’s basically an online mini-course. It’s one web...
by Sara Nay | Aug 27, 2019 | Marketing Packages
Strategy First The Strategy First Package is the core package that every Duct Tape Marketing Engagement typically starts with. The core deliverables include: Total Online Presence Audit Client interviews Competitive research Core message and positioning Content...
by Sara Nay | Aug 28, 2019 | Marketing Packages
Introduction to Build, Grow and Ignite The Strategy First Package in combination with Build, Grow and Ignite are the two core packages that make up the Duct Tape Marketing System. Strategy First allows you to create the plan and the Build, Grow and Ignite Matrix then...
by Sara Nay | Aug 27, 2019 | Marketing Packages
Persona and Core Message Steps – Grow Strategy First Client Developing the Personas and Core Message is one of the most important steps in a Strategy First Engagement as these two elements influence all of the marketing efforts moving forward. We call this step...
by Sara Nay | Aug 27, 2019 | Marketing Packages
Leading an engagement with strategy is one of the foundational elements of Duct Tape Marketing and our methodology. Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place...
