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Onboarding

Onboarding

Time to celebrate – you are ready to onboard a Strategy First Client! Here are the steps we recommend taking as part of the onboarding process. Feel free to take these and make them your own as part of your onboarding a new client process: Onboarding Steps...
Onboarding

Hub Pages

In a Strategy First Engagement, we typically recommend suggesting the creation of 1-2 Hub Pages as part of the editorial calendar and growth recommendations. But what is a Hub Page you might ask? What is a Hub Page? It’s basically an online mini-course. It’s one web...
Onboarding

Duct Tape Marketing Point of View

Strategy First The Strategy First Package is the core package that every Duct Tape Marketing Engagement typically starts with.  The core deliverables include: Total Online Presence Audit Client interviews Competitive research Core message and positioning Content...
Introduction to Build, Grow and Ignite

Introduction to Build, Grow and Ignite

Introduction to Build, Grow and Ignite The Strategy First Package in combination with Build, Grow and Ignite are the two core packages that make up the Duct Tape Marketing System. Strategy First allows you to create the plan and the Build, Grow and Ignite Matrix then...
Onboarding

Persona Development and Core Messaging

Persona and Core Message Steps – Grow Strategy First Client Developing the Personas and Core Message is one of the most important steps in a Strategy First Engagement as these two elements influence all of the marketing efforts moving forward. We call this step...