by Sara Nay | Sep 23, 2019 | New Consultant, Practice Building
Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply...
by Sara Nay | Sep 23, 2019 | New Consultant, Practice Building
The Duct Tape Marketing Check-Up The Duct Tape Marketing Check-up is used to attract cold or trial prospects with the promise to evaluate their current marketing based on the information they submit through an online form – see example below. Upon form...
by Sara Nay | Sep 23, 2019 | New Consultant, Practice Building
Overview of the thinking as you review a site Example of a client facing video that we would send using Loom’s GMail integration Free Website Review Checklist The free Website Review process asks you to review a prospect’s website and record a bit of a video...
by Sara Nay | Sep 23, 2019 | New Consultant, Practice Building
In this lesson, we introduce a very specific approach to lead conversion. Key action items from the video: Create a client generation system Set appointment goals Narrowly define target – who can you help the most the fastest? Build this audience Create...
by Sara Nay | Sep 30, 2019 | New Consultant, Practice Building
Pricing Strategy First Retainer packages A la carte options Hourly rate calculation Scope of work calculation What is your target hourly...
by Sara Nay | Sep 23, 2019 | New Consultant, Practice Building
Your Foundation Local versus national considerations Your website Your content Your natural networks Your pitch When will you feel ready to pitch new...
