by Sara Nay | Aug 29, 2019 | Marketing Channels
Webinar Recording In the recording below, John starts with the foundation each content program needs to start building this effort into a long-term system. From laying foundational content, to content for growth, to content to ignite, John dives into core content...
by Sara Nay | Aug 28, 2019 | Marketing Packages
Introduction to Build, Grow and Ignite The Strategy First Package in combination with Build, Grow and Ignite are the two core packages that make up the Duct Tape Marketing System. Strategy First allows you to create the plan and the Build, Grow and Ignite Matrix then...
by Sara Nay | Sep 16, 2019 | Marketing Packages
How to Price Your Services: Step 1: Calculate your internal hourly rate (see below) Step 2: List out the different services you offer. For example, competitive research, blog post creation, review campaign launch. Next to each service or project, include the average...
by Sara Nay | Sep 6, 2019 | New Consultant, Practice Building
Digital Tactics and Channels Marketing website Content platform Search engine optimization Social media Email marketing Paid search Sales enablement Customer experience CRM tech Marketing automation Analytics/AI What are the most important channels for your own...
by Sara Nay | Aug 28, 2019 | Marketing Packages
The video below includes an overview on how to take a Strategy First Engagement and turn it into a long-term retainer. The process starts with the Marketing Hourglass and continues on through the Growth Recommendations. The goal is not to end a Strategy First...
