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Refine Persona, Core Message and Hourglass

Refine Persona, Core Message and Hourglass

Refine Steps – Grow Strategy First Client During this step in the Strategy First Process, you are simply focusing on finalizing the Personas, Core Message and the Hourglass to present during meeting #3. Refine your Personas and Core Messaging Use input from the...
Refine Persona, Core Message and Hourglass

Customer Journey Map

Customer Journey Steps – Grow Strategy First Client The Marketing Hourglass, or Customer Journey, is basically a plan for all the ways someone can get to Know, Like, Trust, Try, Buy, Repeat and Refer a business. The Hourglass is typically introduced in meeting...