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Persona Development and Core Messaging

Persona Development and Core Messaging

Persona and Core Message Steps – Grow Strategy First Client Developing the Personas and Core Message is one of the most important steps in a Strategy First Engagement as these two elements influence all of the marketing efforts moving forward. We call this step...
Persona Development and Core Messaging

Refine Persona, Core Message and Hourglass

Refine Steps – Grow Strategy First Client During this step in the Strategy First Process, you are simply focusing on finalizing the Personas, Core Message and the Hourglass to present during meeting #3. Refine your Personas and Core Messaging Use input from the...