Must-Have Elements of Marketing Websites

by Sara Nay | Aug 8, 2019 | Marketing Channels

Webinar Recording In the recording below, John shows examples of must-have elements for most marketing websites today and discusses the role the website plays in guiding the customer journey (Marketing Hourglass). Must-Have Elements of a Marketing Website Overview 92%...

Paid Search and Paid Social for Small Business

by Sara Nay | Dec 19, 2019 | Marketing Channels

Webinar Recording   Paid Search and Paid Social Resources Webinar training slides – This link includes a powerpoint version of the slides to download. Social Images – Use these images to promote the importance of email marketing via your social channels: Branded...

Small Business Email Marketing as Part of the BGI Model

by Sara Nay | Nov 20, 2019 | Marketing Channels

Webinar Recording Email Marketing Resources Webinar training slides- This link includes a powerpoint version of the slides to download. Social Images – Use these images to promote the importance of email marketing via your social channels: Email is still the most...

Small Business Social Media as Part of the BGI Model

by Sara Nay | Oct 30, 2019 | Marketing Channels

Webinar Recording Social Media Resources Webinar Training Slides – This link includes a powerpoint version of the slides to download. Social Media Hourglass – Use this Hourglass as a guide when approaching social media following the customer journey.  This...

Small Business SEO as Part of the BGI Model

by Sara Nay | Sep 26, 2019 | Marketing Channels

Webinar Recording In the recording below, John dives into the 3rd BGI channel: Search Engine Optimization.  Search Engine Optimization is no longer simply a tactic. It has risen to the level of strategy. And every business no matter what the marketing stage –...